You might be wondering why I’m so passionate about ethical fashion. After years in the fashion industry, I found myself disillusioned by the growing fast fashion trend. Rather than creating quality garments that people would love and wear forever, cheap, poor-quality clothing was being churned out at a rapid and disposable pace.
I decided to consciously pause and make some changes to the way I shopped. I wanted to support designers pioneering quality and creative garments with respect to the resources that went into them.
And I realised my experience as a personal stylist gave me an avenue to introduce people to this different and more socially-aware fashion perspective.
I discovered the key to slow fashion was being more mindful of what I bought and where. Now when I style and shop with my clients, I look at where a garment is made and how, if the fabrics are organic, recycled or repurposed, if the company addresses environmental issues, if the garments are free of toxins and more.
It might seem like a big ask to build a wardrobe based on ethical labels. You can’t just go to one store and buy everything you need. But there’s an amazing network of ethical designers, producers and boutiques creating fashion for the stylish and socially-conscious woman. Trust me, you just need to know where to look!
When I shop for my clients, I choose beautiful, quality sustainable and ethical wardrobe staples to build the foundation of the perfect wardrobe. It’s not about replacing everything in your wardrobe. In fact, it’s the opposite. Ethical fashion is about wearing and re-wearing clothes.
I believe in buying less and wearing more #30wears. Rather than following disposable trends, your style should be individual and timeless. Purchasing timeless, quality pieces that suit your body shape and size is not only an ethical choice, it’s smart shopping!